Got some interesting feedback today from the marketing dept at Mothers’ Union today on the website this was originally a trial for muwinchester.org.uk.
I’d been asking for some feedback from them at head office, and finally got it, but I’m not sure it was overly helpful, although in a funny sort of way it was quite encouraging:
I think the phrase used was something along the lines of “well it’s not a website is it”, so I explained that I was using WordPress (blogging software) for content management.
The lady who runs the central MU website was very complimentary about the content I was showing being up-to-date and comprehensive. However, apparently there is far too much writing on the ‘home page’ for it to be a website, and you can’t navigate down from a front page to find information. I pointed out the categories and tag cloud for navigation, which she was fine with, but this didn’t seem to satisfy.
I explained that the problem many of our (not very web literate) users found with the central website was that they couldn’t find things, and that the idea of designing a website with blog based management was to make it simpler to find things and keep an up to-date-face on the ‘home page’. Still, having all those words on the scroll down ‘home page’ is apparently not a good thing!
My feeling – that possibly I’m more open minded than people who are only used to ‘traditional websites’ because of the people I mix with?! The proof will be in the use of it, after about 12 months, but it is gradually increasing though not as much as I would like. Need to get a lot more stuff on it, and get people checking it regularly, which should happen after the summer Diocesan Meeting hopefully.
Anyway, apparently I don’t need to help with any workshops at Marketing Conference at in September, because they’ve got enough other folk doing stuff. If there is a website workshop I shall be most interested to attend – and I may well still go armed with some useful, pre-prepared information for interested parties !