As part of the Mothers’ Union Bye Buy Childhood Campaign, I’m starting to prepare an evening discussion meeting about the effect of (among other things) adverts on our children.
The impact report prepared by Mothers’ Union at the launch of this campaign, notes that £350 million is spent in the UK on advertising to children each year. Product placement, pester power and peer to peer sales all encourage children to spend, or make their parents and relatives spend. What I want to find out is which adverts are causing parents (and grandparents) the most trouble and why. Then I can select some examples to use as discussion points during our evening. So can you help me please?
- What is it that your children see on TV, but you don’t think is appropriate, or you can’t afford? What about Grand Theft Auto… or is there something you think is worse?
- What TV adverts for goods only adults can buy and use, inappropriately target children as the means of advertising them? The Vauxhall Zafira ‘Daddy Cool’ advert is the one that springs to my mind
- Are then any adverts you think specifically sexualise children?
If you live in NE Hants, NW Surrey or the south of Berkshire, and you fancy coming along, you’d be most welcome. All the details are here: http://www.muwinchester.org.uk/2010/11/04/who’s-buying-our-children’s-childhood/