Who is buying our children’s childhood

With today’s news that MU Chief Executive Reg Bailey will head up the government review regarding the issue, by continuing to take the well balanced view that he’s come to be respected for in Mothers’ Union, I’ve started to reflect again on the subject I was already focussing on last week.

It would seem that some products and marketing techniques probably do need to be legislated or regulated against. But, it is also important to raise the awareness of parents and others of the pressures they unwittingly place on children’s well being by the purchases they make, whether they are responding to marketing and pester power. This is why I believe the Bye Buy Childhood Report is so good and the Mothers’ Union campaign so important, because it’s trying to create a balanced view of the issues involved.

So in case it’s any use to the world at large as interest in this issue snowballs, here is the presentation I gave last week in my local church to get people thinking about the issues. It is a Powerpoint file which can be downloaded from here: Who is buying our childrens childhood. It should read with it’s notes pages so you get the gist of what I said, and what you could say – because you’re more than welcome to use it. I hope I made the questions open enough to simply get people thinking but if you don’t think so, feel free to change them, and let me know the alternatives you suggest.

A friend using CNet YouTube Downloader enabled me to use four YouTube video’s of adverts during the presentation.

I would hope that this sort of material would be appropriate for a PTA or Church discussion or parenting group – what do you think?


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